Marketing Publications
- André, Quentin; Reinholtz, Nicholas; Langhe, Bart De. Can Consumers Learn Price Dispersion? Evidence for Dispersion Spillover across Categories. Journal of Consumer Research. Feb2022, Vol. 48 Issue 5, p756-774.Price knowledge is a key antecedent of
- Reinholtz, Nicholas; Fernbach, Philip M.; de Langhe, Bart. Do People Understand the Benefit of Diversification? Management Science. Dec2021, Vol. 67 Issue 12, p7322-7343. Diversification—investing in imperfectly correlated
- Reinholtz, Nicholas; Maglio, Sam J.; Spiller, Stephen A. Stocks, Flows, and Risk Response to Pandemic Data. Journal of Experimental Psychology. Applied, Dec2021, Vol. 27 Issue 4, p657-668, During the coronavirus disease 2019 (
- Gladstone, Joe J.; Jachimowicz, Jon M.; Greenberg, Adam Eric; Galinsky, Adam D. Financial shame spirals: How shame intensifies financial hardship. Organizational Behavior & Human Decision Processes. Nov2021, Vol. 167, p42-56.
- Kornish, Laura J.; Jones, Sharaya M. Raw Ideas in the Fuzzy Front End: Verbosity Increases Perceived Creativity. Marketing Science. Nov/Dec2021, Vol. 40 Issue 6, p1106-1122. At the "fuzzy front end" of an innovation process,
- Fernbach, P. M., Light, N., Scott, S. E., Inbar, Y., & Rozin, P. (2019).
- Leonard, Bridget, Margaret C. Campbell, and Kenneth Manning (2019)
- Long, A. R., Fernbach, P. M., & De Langhe, B. (2018)
- Reinholtz, N., Spiller, S., & Maglio, S. (2016)
- Amaldoss, W., & He, C. (2019)